Look for redirects to different sites or pages. Those who are familiar with Neil Patel will know that he merged blog. Both of those are great drinks in their own right. Combine them, however, and you take things to another level. Hello, Cuba Libre! Think of both these drinks as topically-related pages on your website.
They have a few decent backlinks. They get some organic traffic. Not too bad at all. But why not merge and consolidate those two pages into one to make something even better? In doing so, chances are that we could transform two average-performing pages into one delicious cocktail of a page that performs way better! Both these articles were getting old, so we decided to merge them into one new guide.
We then republished at ahrefs. Keyword cannibalization is when two or more pages target and rank for the same keyword s. Finding such issues is a good way to identify opportunities. So, first things first, make a copy of this Google Sheet. This could potentially 2x their traffic! To keep the relevance of the new page as high as possible, and mitigate the risk that Google will treat our as a soft , we could also check the Anchors report in Site Explorer for each page:. For example, I can see that a fair few people are quoting statistics when linking to this page, so it may be worth keeping those stats in our revamped post.
If there are a lot of top 10 lists ranking for the target keyword, make your new revamped post a top 10 list. If there are a lot of how-to guides, well… you get the idea! It would be better to publish at something like blog.
Looking to take this idea even further? Do a content audit to find pages with no organic traffic or rankings that still have backlinks. In fact, it was he who used this method to achieve the results you see in the screenshot above.
You also need to implement redirects on a page-by-page basis. Brian Dean did this with some of the posts on pointblankseo. The new redirected URL is: backlinko. They can also harm the user experience because in certain situations, using the back button on the browser will just take the user back to the redirecting page, causing them to get stuck in a loop. A redirect indicates to search engines that this page has been moved permanently.
This is the type of HTTP redirect you should use if you move your entire website to a new domain, for example. Some brands may also use this redirect when they purchase URLs that contain common misspellings of their own domain, and then redirect traffic to the correct website.
Since many people use shorthand when they write out websites, establishing which version of your site will be the default and then redirecting the other version to the one you chose will help you provide a superior user experience and ensure that everything is clear for the search engine spiders.
Despite rumors to the contrary, Matt Cutts of Google has indicated that when you use a redirect you do not have to worry about losing any more PageRank than you would through a link.
This means that the does not hurt performance. It is better to use a when actually moving a page. A redirect is a temporary redirect.
This is what you use when you want to redirect a visitor from one page to another for just a short period. For example, if you are redesigning a portion of your site and need to redirect users for a few days to a different page, you might use the redirect. They assist in providing customers with a continued experience rather than sending them to a page not found or another site error.
Site maintenance efforts often use the redirect. This HTTP redirect should generally be used less frequently than a , since there are far fewer situations when you might need to temporarily redirect visitors from one site to another. Google recognizes that people sometimes use a redirect when they mean a Redirects are particularly useful in the following circumstances:. While your users generally won't be able to tell the difference between the different types of redirects, Google Search uses redirects as a strong or weak signal that the redirect target should be canonical.
Choosing a redirect depends on how long you expect the redirect will be in place and what page you want Google Search to show in search results:. The following table explains the various ways you can use to set up permanent and temporary redirects, ordered by how likely Google is able to interpret correctly for example, a server side redirect has the highest chance of being interpreted correctly by Google.
Choose the redirect type that works for your situation and site:. Googlebot follows the redirect, and the indexing pipeline uses the redirect as a strong signal that the redirect target should be canonical. Set up meta refresh redirects. Crypto redirect Learn more about crypto redirects.
Googlebot follows the redirect, and the indexing pipeline uses the redirect as a weak signal that the redirect target should be canonical. Setting up server side redirects requires access to the server configuration files for example, the. You can create both permanent and temporary redirects on the server side.
If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a permanent server side redirect whenever possible. This is the best way to ensure that Google Search and people are directed to the correct page. The and status codes mean that a page has permanently moved to a new location. If you just want to send users to a different page temporarily, use a temporary redirect.
This will also ensure that Google keeps the old URL in its results for a longer time. For example, if a service your site offers is temporarily unavailable, you can set up a temporary redirect to send users to a page that explains what's happening, without compromising the original URL in search results. The implementation of server side redirects depends on your hosting and server environment, or the scripting language of your site's backend.
To set up a permanent redirect with PHP, use the header function. You must set the headers before sending anything to the screen:. If you have access to your web server configuration files, you may be able to write the redirect rules yourself.
Follow your web server's guides:. It will allow you to redirect everything within a certain folder to a different folder while keeping the rest of the URL the same. When you select Flexible redirect, HubSpot will automatically provide you the link to the flexible URL pattern redirect help page , which will give you specific guidance on how to use the syntax for this feature. Under More Options , HubSpot offers various advanced variations on these redirect types.
It will allow you to deliver a Temporary Redirect or a proxy redirect redirect the content of a live page without changing the URL shown in the visitor's browser instead, choose the order which HubSpot moves through the redirect rules when resolving a URL which may change which valid rule is triggered , disable a redirect if content is present at the URL, preserve query strings, force HTTPS, and force trailing slashes on the end of all URLs.
If you aren't a HubSpot customer, then you will need to apply redirects differently. WordPress is the most popular CMS in the world , so it makes sense for us to touch upon how one might go about looking at redirects in a WordPress context next. However, it's important to note that WordPress itself is very flexible.
Installations of WordPress can vary wildly, and so there is no one-size-fits-all guide we can provide as was the case with the HubSpot CMS. The best way to apply redirects from a speed and technical point of view is via the web server itself, rather than relying on WordPress.
WordPress does not offer a facility to implement redirects out-the-box, although there are plugins available that will give you access to this functionality. The process of applying redirects via the server itself will vary depending on the software stack your server is using.
You might be using Apache, Nginx, IIS, or some other platform, each of which requires a different approach. This may also vary depending on your hosting provider. If you do not know how to apply a redirect via the server itself, it's not something we'd recommend fiddling with as it may lead to an interruption of service for your website — instead, we'd suggest consulting with your IT team, host, or web development partner.
Sometimes in marketing, you must compromise that optimal solution for the solution you can actually achieve. This may be one of those cases. If you are not able to implement a redirect via your server, consider using a WordPress plugin. This is not the optimal method — plugins are slower, and you'll have to rely on third-party code, so proceed at your own risk. Each plugin interface will be different, so consult your chosen plugin's documentation for specific guidance.
Here, we'll briefly walk through how to set up redirects with the free Redirection plugin :. At the end of setup, you'll be taken to the plugin Options menu. To add a new redirect, choose Redirects from the top menu.
Under Redirects , you can view all of your active redirects and add new ones. Click Add Redirect. You'll now see the new redirect in your list of active redirects. Be sure to check that this is working before you move on. Sometimes, you might want to completely rebuild your old piece of content on an entirely new page — for instance, if you decide you want to use a different web page template. In this case, you'll want to make sure that you have implemented a simple redirect from the old URL to your new one.
Once this is in place, be sure to unpublish and archive the old page. If doing a lot of these, we suggest using a flexible rule or, if a flexible rule is not appropriate, using a tool such as Screaming Frog SEO Spider in conjunction with Google Sheets or Microsoft Excel to map your redirects in bulk, and then import them into HubSpot. HubSpot will provide you with a sample file to structure your redirects, and a link to the bulk upload redirects help page. If you have decided that you have multiple pieces of content that overlap, compete for the same keywords, or all cover the same topic, you might want to consolidate them.
However, you will not want to throw away the search engine visibility that these old pages might have achieved. Once you have created your new, consolidated resource, you should set up a simple redirect from each of the old pages to the single new page.
If you're moving your website from one domain to another, it is vitally important that you implement page-to-page redirects from your old content to your new content. This is easy if the site is moving a domain, but remaining the same in terms of structure and layout. If the content is changing or being restructured, it is still important that you make sensible redirection choices that honor your users' original intent, in order to pass the visibility of each of your old pages to their new counterparts.
When implementing page-to-page redirects from one domain to another, you have a specific challenge to keep in mind: your redirects must be served from the original URL. It is useless if, for instance, you've connected HubSpot to your new domain, but not your old domain, for you to then host the redirects for your old domain onto HubSpot.
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