Please contact us to get started with full access to dossiers, forecasts, studies and international data. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. As of July , roughly 32 percent of global Instagram audiences were aged between 25 and 34 years.
Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers. Instagram users With roughly one billion monthly active users , Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States , which have respectively million and million Instagram users each. Instagram features One of the most popular features of Instagram is Stories.
Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January , the company reported that there were million daily active Instagram Stories users. As of the second quarter of , Snapchat had million daily active users.
Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Register for free Already a member? More information. Questions are used in The most popular video content is "How-to" tutorials.
Instagram User Demographics According to Statista , more than half of the global Instagram user population is younger than 34 years old. Nearly two-thirds of Instagram users are aged between 18 - It's predicted in that Instagram will see a 5. As of November , there were 9,, Instagram users in Australia. This accounts for The majority of Australian Instagram users are female - Instagram Stories Stats Instagram stories has million users every day.
The heart love sticker is the most used Giphy in Stories. Each month there are 2 million advertisers on Instagram. The estimated advertising reach for Instagram users is 1. In the October to December quarter, reach grew by 5. Instagram will earn On average, brands post 2. These include polling stickers, mentions, music etc. Brands on Instagram post times per month. Half of all brands on Instagram have produced at least 1 story. Brands on Instagram receive approximately 10 times more engagement than on Facebook.
And if you want to get strategic, you may be interested to know that the most popular hashtag on Instagram, love, has been used over two million times. So while it may emit that warm fuzzy feeling in your viewers, your post could be drowned out by the two million other posts with the same hashtag. For reference, photography, instagood, fashion, and art make up the next four most popular Instagram hashtags. This statistic provides information on the distribution of Instagram users worldwide as of January The single most popular age range is users between the ages of , followed by users between the ages of Does your target audience include this demographic?
Understanding social media demographics will help you determine which platforms make the most sense for your brand to utilize. If your target market consists of young adults , you know that Instagram is the right place for you to be.
People spend almost as much time on Instagram as they do on Facebook. The time spent on Instagram matters because the more time people spend in the app, the more advertisements they see, and the more opportunities they have to notice your brand.
Instagram also revealed that introducing the Instagram Story feature increased the amount of time people were spending on the app every day. But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform.
The same study also reveals that 7 out of 10 hashtags on Instagram are branded. Businesses have a great opportunity to use Instagram for social media marketing. The trend of influencers publishing sponsored content on Instagram continues to grow with no signs of letting up. Over the course of the year from February to February , the number of Instagram influencers using the ad hashtag grew by percent Socialbakers, In fact, in the first quarter of , nearly 25, Instagram accounts published with the ad hashtag.
This is reflected in the number of times these high-profile influencers have used the ad hashtag. More than one quarter 26 percent of influencers with over a million followers use ad in their posts.
In comparison, less than one in five of influencers with fewer than one million followers and just around two percent of micro-influencers with fewer than ten thousand do so.
Across all Instagram posts over this time period, the use of ad increased by percent. In August , Instagram launched Instagram stories. This game-changing feature allows users to take photos or videos which disappear after hours. After launching this feature, people started sharing way more on Instagram. Instagram nailed the hammer on the head with Instagram stories, giving people a better reason to share their everyday moments without actually having to keep the content on their profile.
This is also a great opportunity for businesses to increase their visibility. This includes a business phone number and address. This can help you to understand what type of content your audience likes the most.
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