In keeping with the ambience of a rock show, Percept Activ creatively gave the whole atmosphere a rustic look. We had very little time to create a befitting launch pad of the much hyped track Kolaveri Di.
Not only did we manage the venue and the logistics, we comprehensively put together an effective buzz plan to ensure maximum participation within the short span. Experiential marketing is diversifying as an independent and possibly the most effective communication medium today. Whether it's a product or a film, given our bandwidth, at Percept Activ we ensure that we get the right message to the right set of target group at the right time. We were instrumental with not only the ideation of the launch but also to set the logistics and venue in place.
Composed by Anirudh Ravichander and written-sung by south-star Dhanush, who also features in the film and is married to the director, there are now plans to get a female version of this song. Riding high on its success, the music company has even readied a CD of other popular songs from the south. Subramaniam tries to reveal the formula:.
Click here to tell us why is Kolaveri THE song of the moment. Serena Menon reports. Share Via. Composer of Kolaveri Di Anirudh Ravichander Composed by Anirudh Ravichander and written-sung by south-star Dhanush, who also features in the film and is married to the director, there are now plans to get a female version of this song. Subramaniam tries to reveal the formula: 1 Make it unique: The content should bring a smile to your face.
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