Does that sound like fun to you? Get out the paint, paint your desk. Watch it dry. Or you could try mailfloss. Home Integrations Features Pricing Login. How Email Verification Works. What Is Email Verification? Email Verification of Your Subscribers Typically, email lists degrade at a rate of Your bounce rate increases. Email marketing is surely one of your top channels to drive traffic, improve engagement and generate business.
And yet, some of you likely saw returns that were far below your expectations. There could be multiple reasons behind that, but one major culprit could be the quality of your email contacts or subscribers. If your mailing list has email addresses that are spam traps, role-based or simply incorrect, your email deliverability will suffer. And that will pull down your email marketing ROI too. Email verification , aka email validation, is the process of verifying the accuracy and quality of an email address.
Email verification will separate out addresses that are unsafe to deliver. The process of email verification begins by checking if the syntax of the email address is valid. Examples of invalid syntax are:. Next, the verification tool checks if the domain name is correct. Once that is found ok, advanced technical processes begin.
They ascertain the validity of the email addresses. After the verification process ends, the tool will display results.
If you thought email verification helps you to only reduce email bounces, think again. Here are the various benefits of email verification:. High-quality data is key to success in digital marketing. The results of validating a mailing list will tell you about the quality of your data.
The results of email verification are detailed. They tell you which address is undeliverable, which one is role-based, which address is accept-all and so on. As a result, you will see practically all your outgoing emails are getting delivered. Sign up to join this community.
The best answers are voted up and rise to the top. Stack Overflow for Teams — Collaborate and share knowledge with a private group. Create a free Team What is Teams? Learn more. What is the point of email verification? Ask Question. Asked 4 years, 2 months ago. Active 1 year, 7 months ago. Viewed 22k times. Improve this question. Fernando 95 7 7 bronze badges.
ShahinMursalov Security ; — Kristiyan Lukanov. KristiyanLukanov Why do you think it is more secure? Please explain your answer. If someone has chosen a fake email then that means they don't care about security. Add a comment. Active Oldest Votes. A verified email is a verified person behind the email.
Prevents some simple bots A verified email can reduce a person's frustration if the email was typed in wrong. If a user joined some music service, made a bunch of playlists and then logged out and forgot the password A verified email is higher value for marketing purposes.
You know that the email is not fake and a dead end. You can analyze the users's habits and target them specifically based on their browsing habits. A verified email allows you to contact a person about security breaches or other important site issues, site announcements. A verified email prevents abuse.
I constantly receive spam and information from sites I never signed up for because there are several people with my name who either sign up for services and mistype their email address or they're signing up for some random hook-up site that doesn't require a verification for obvious reasons. If these sites verified emails, I would get an email asking for verification and promptly ignore it.
Improve this answer. Armstrongest Armstrongest 2, 1 1 gold badge 10 10 silver badges 10 10 bronze badges. This was the answer I have been looking for. Especially the last point. DasBeasto DasBeasto I see your point, but I can't think of a workaround for this problem.
Getting placed on a blacklist will prevent your message from getting accepted by the server. Some blacklists are more potent than others and some blacklists will automatically de-list you after a pre-determined amount of time. Practicing good list hygiene and acquiring data from the right sources is key to minimizing the risk of becoming blacklisted. Keep in mind it is also recommended that you monitor your mailing IPs daily to identify if you have become blacklisted and attempt to get it resolved before you send off your next campaign.
Not all data sources are going to be good sources. Therefore, when you select partners to work with, you need to keep an eye on the quality they are sending to you. Review your list regularly, and remove unengaged subscribers. I know it is hard letting go of data you worked hard to acquire, but uninterested users can create problems. If a user has not opened any of your emails in the past three months remove them from your list.
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